Create personalized customer experiences
Increase conversions using AI-powered technology to unify marketing data, segment your audience and connect each customer with the right messages at the right moment.
Capabilities
What can you do with a Customer Data Platform?
Customer Data Management
Data is automatically collected from different internal and external channels and brought together in one place. We clean the data and structure it, so that it’s ready for analysis.
Predictive 360º Profiles
Unified customer profiles that show you the personal details and preferences of each unique visitor. Including continuously optimized predictions using Artificial Intelligence.
Segmentation & Targeting
Create and target specific segments or groups. Define your segments and Datatrics keeps them automatically up to date. Use your segments throughout the whole customer journey.
One-to-one Personalisation
Using one-to-one personalisation, you'll meet your customers and prospects when, where and how they want to be met. For example with product, content and email marketing recommendations.
Reporting & Optimisation
Reporting & Optimisation enables you to analyse and continuously improve performance. It enables you to fine-tune your efforts and reach further in your marketing than you’ve ever done before.
Channels
How do you reach your customers?
Each customer journey is different. Most of the time, your audience is served using different channels. Find out how you can personalise your website, e-mail marketing and advertising.
Website
Among the many channels that make up your marketing ecosystem, your website most likely plays a central role.
Create relevant one-to-one emails and reach your customers at the right time, via the right channel
Advertising
Using personalized advertisements your reach increases and your ROAS improves continuously
How it works
Personalized journey
Try it yourself!
The Datatrics algorithms predict certain values that are continuously optimized using artificial intelligence. One of these values is the phase in the customer journey. Choose your phase and channel and see what happens for two different visitors.
Our industries
We know the industry you're in
Every industry has its own challenges. Therefore, it's good to know that Datatrics is already used by innovative companies in several industries. We outlined the industries that we serve the most. Want to know how you can solve your industry specific challenges using Datatrics?
Integrations
