Optimise spend by separating high-potentials from smaller clients
B2B e-commerce is growing as rapidly as B2C e-commerce, and for mostly the same reasons: purchasers want the same convenience, speed and accuracy that is increasingly characterising retail. The Datatrics Customer Data Platform (CDP) will enable you to stand out from B2B competitors with rapid customer responsiveness, personalised and outstanding remote service & support, and the right blend of digital and in-person touchpoints. The CDP will also help you separate high-potential accounts from smaller clients, facilitating optimised spending.
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What can you do with a Customer Data Platform?
Data is automatically collected from different internal and external channels and brought together in one place. We clean the data and structure it, so that it’s ready for analysis.
Unified customer profiles that show you the personal details and preferences of each unique visitor. Including continuously optimized predictions using Artificial Intelligence.
Create and target specific segments or groups. Define your segments and Datatrics keeps them automatically up to date. Use your segments throughout the whole customer journey.
Using one-to-one personalisation, you'll meet your customers and prospects when, where and how they want to be met. For example with product, content and email marketing recommendations.
Reporting & Optimisation enables you to analyse and continuously improve performance. It enables you to fine-tune your efforts and reach further in your marketing than you’ve ever done before.
Customer Centricity is the basis of every successful business. To deliver stand-out customer experiences, you need clear, in-depth, and actionable customer insights. Datatrics Analytical empowers you to easily transform, visualize, and analyze your customer data from any digital point in the customer journey.