Industries
E-commerce
One of the key drivers of e-commerce is personalisation. With our Customer Data Platform (CDP), basing your marketing and KPIs on vaguely defined target groups and fictitious customer personae is a thing of the past. Whether e-commerce is your only activity or you are a brick-and-mortar business going digital, our self-learning algorithm will enable you to tap into the growing demand for personalisation across all your channels.
Solutions
Check our solutions.
Increase your profitability
Increase traffic, retention, conversion and Average Order Value (AOV) by targeting the right customers and lookalikes with the right offer at the right time
Make them loyal
Make customers want to come back for more by anticipating micro-needs and wants
Retarget based on potential
Retarget prospects who have left your website or mobile app, or reward loyal customers
Related case studies
E-commerce is growing faster than ever
Capabilities
What can you do with a Customer Data Platform?
Customer Data Management
Data is automatically collected from different internal and external channels and brought together in one place. We clean the data and structure it, so that it’s ready for analysis.
Predictive 360º Profiles
Unified customer profiles that show you the personal details and preferences of each unique visitor. Including continuously optimized predictions using Artificial Intelligence.
Segmentation & Targeting
Create and target specific segments or groups. Define your segments and Datatrics keeps them automatically up to date. Use your segments throughout the whole customer journey.
One-to-one Personalization
Using one-to-one personalisation, you'll meet your customers and prospects when, where and how they want to be met. For example with product, content and email marketing recommendations.
Reporting & Optimisation
Reporting & Optimisation enables you to analyse and continuously improve performance. It enables you to fine-tune your efforts and reach further in your marketing than you’ve ever done before.
Datatrics Analytical
Customer Centricity is the basis of every successful business. To deliver stand-out customer experiences, you need clear, in-depth, and actionable customer insights. Datatrics Analytical empowers you to easily transform, visualize, and analyze your customer data from any digital point in the customer journey.
Integrations
