Industries

Media

Consumers today are absorbing more and more online content. Still, the two key challenges faced by media companies operating online magazines, portals, streaming services and the like, are attracting and retaining visitors. The longer consumers stay on your website, or the more often they return, the higher their potential value is to your company and advertisers. The Datatrics Customer Data Platform (CDP) offers an all-in-one solution for traffic generation and retention. On a single dashboard, it offers you all the resources you need to tap into consumers’ growing online activity and demand for personalisation.

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Solutions

Check our solutions.

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More relevant traffic

Increase traffic and retention at low cost with personalised advertising and easier access to lookalikes

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Retargeting

Retarget prospects who have left your website or mobile app

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Focus on loyalty

Strengthen customer loyalty with loyalty programs, personalised discounts, and web push notifications

Related case studies

More traffic, higher retention rates, greater value for you and your advertisers

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Capabilities

What can you do with a Customer Data Platform?

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Customer Data Management

Data is automatically collected from different internal and external channels and brought together in one place. We clean the data and structure it, so that it’s ready for analysis.

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Predictive 360º Profiles

Unified customer profiles that show you the personal details and preferences of each unique visitor. Including continuously optimized predictions using Artificial Intelligence.

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Segmentation & Targeting

Create and target specific segments or groups. Define your segments and Datatrics keeps them automatically up to date. Use your segments throughout the whole customer journey.

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One-to-one Personalization

Using one-to-one personalisation, you'll meet your customers and prospects when, where and how they want to be met. For example with product, content and email marketing recommendations.

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Reporting & Optimisation

Reporting & Optimisation enables you to analyse and continuously improve performance. It enables you to fine-tune your efforts and reach further in your marketing than you’ve ever done before.

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Datatrics Analytical

Customer Centricity is the basis of every successful business. To deliver stand-out customer experiences, you need clear, in-depth, and actionable customer insights. Datatrics Analytical empowers you to easily transform, visualize, and analyze your customer data from any digital point in the customer journey.

Integrations

We connect many channels out of the box

Datatrics won't replace your current marketing ecosystem. In fact, Datatrics is a smart layer that makes your existing marketing tools smarter. To make your set-up as easy as possible, we connect many channels out of the box.

All integrations
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