Industries
Media
Consumers today are absorbing more and more online content. Still, the two key challenges faced by media companies operating online magazines, portals, streaming services and the like, are attracting and retaining visitors. The longer consumers stay on your website, or the more often they return, the higher their potential value is to your company and advertisers. The Datatrics Customer Data Platform (CDP) offers an all-in-one solution for traffic generation and retention. On a single dashboard, it offers you all the resources you need to tap into consumers’ growing online activity and demand for personalisation.
Solutions
Check our solutions.
More relevant traffic
Increase traffic and retention at low cost with personalised advertising and easier access to lookalikes
Retargeting
Retarget prospects who have left your website or mobile app
Focus on loyalty
Strengthen customer loyalty with loyalty programs, personalised discounts, and web push notifications
Related case studies
More traffic, higher retention rates, greater value for you and your advertisers
Capabilities
What can you do with a Customer Data Platform?
Customer Data Management
Data is automatically collected from different internal and external channels and brought together in one place. We clean the data and structure it, so that it’s ready for analysis.
Predictive 360º Profiles
Unified customer profiles that show you the personal details and preferences of each unique visitor. Including continuously optimized predictions using Artificial Intelligence.
Segmentation & Targeting
Create and target specific segments or groups. Define your segments and Datatrics keeps them automatically up to date. Use your segments throughout the whole customer journey.
One-to-one Personalization
Using one-to-one personalisation, you'll meet your customers and prospects when, where and how they want to be met. For example with product, content and email marketing recommendations.
Reporting & Optimisation
Reporting & Optimisation enables you to analyse and continuously improve performance. It enables you to fine-tune your efforts and reach further in your marketing than you’ve ever done before.
Datatrics Analytical
Customer Centricity is the basis of every successful business. To deliver stand-out customer experiences, you need clear, in-depth, and actionable customer insights. Datatrics Analytical empowers you to easily transform, visualize, and analyze your customer data from any digital point in the customer journey.
Integrations
