GDPR and data privacy
Keeping customer data analysis and privacy together
Compliance with privacy regulations is an important point of attention for any company collecting and using the personal data of customers and visitors. In Europe, this means you have to adhere to the principles laid out in the General Data Protection Regulation (GDPR), which contains the European Union’s legislation on data protection and privacy.
The Datatrics Customer Data Platform (CDP), essentially an advanced data management tool, is 100% privacy-proof. In fact, our software makes achieving and maintaining (GDPR-)compliance easier than ever, because it automatically collects, cleans and presents all of your data in one place. Any single mutation you enter – for example, removing a customer’s data at their request – is automatically implemented throughout the entire system and therefore across all your data. The problem of managing multiple data flows and sources manually is solved.
With governments and society showing more and more interest in data privacy and security issues, the stakes are higher than ever: a failure to meet privacy requirements can be costly to any company’s reputation. At Datatrics, we make a point of keeping in step with privacy regulations across our markets. And because our system is designed to unify your entire marketing ecosystem, you don’t have to worry about accidental glitches: you can be sure the way you manage your customer data is in line with what governments and society expect of you.