Case study

AMI Kappers

Health & Beauty
Segmentation & Targeting, One-to-one Personalization, Predictive 360º Profiles, Customer Data Management
Create unique experiences on your website
Increased the number of beautry salon appointments by 22.4% and revenues by 23.5%

AMI Kappers has over 100 beauty salons across the whole of the Netherlands. The company aims to deliver a personalized experience for clients, both online and offline, to increase the number of salon appointments. Moreover, AMI Kappers wants to be able to show the nearest beauty salon while making an online appointment and inform clients about their treatment before the actual appointment takes place.

Discover in this case study how Datatrics' Customer Data Platform (CDP) enabled AMI to personalize client interactions, increasing revenues by 23.5% and the “Book an appointment” conversions by 22.4%.