Case study

Leuke Recepten

Travel & Leisure
Segmentation & Targeting, One-to-one Personalization, Customer Data Management
Create unique experiences on your website
Inspire with recipes that suit the needs of the visitor.

Not only does Leuke Recepten receive a wide range of visitors, but it also has a huge variety of content (over 3,000 recipes). The brand’s goal is to inspire with fun recipes that match each visitor’s needs.

Leuke Recepten wanted to increase engagement by creating a fan base, with people saving and printing more recipes, and by generating more views. Another important objective was to become less dependent on Google and other social channels indirectly.

Together with Gold Partner U Digital, Leuke Recepten worked on a solution for this challenge.