Case study

TeknoZone

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E-commerce
Predictive 360º Profiles, Segmentation & Targeting, One-to-one Personalization
Create relevant one-to-one emails and reach your customers at the right time
Increased conversions and reduce abandoned cart rate by 37,7%

TeknoZone has been a reference point in Italy for more than ten years for online sales of mobile phones and accessories. They are specialized in large-scale distribution and provide clients with the best products and services of premium brands.

The main challenge was implementing automated email marketing campaigns to deliver personalized ad-hoc offerings to visitors based on their website activities and interests. Discover in this case study how Datatrics-partner SocialWare implemented Datatrics to enable TeknoZone to reduce the abandoned cart rate and increase the number of purchases of high-potential clients by 37,7%. For the Italian version of the case click here.

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