Customer Data Management
All your data collected, cleaned, and clearly presented
Like most businesses today, your organization likely has a lot of valuable data about your customers – perhaps more than you realize. Getting the tools or know-how to capitalize on them can be challenging. Here’s where Datatrics comes in. With our Customer Data Platform (CDP), data is automatically collected from different internal and external channels and brought together in one place. We clean the data, removing or repairing whatever is incomplete, inaccurate or irrelevant, and structure it, so that it’s ready for analysis.
All your data collected, cleaned and clearly presented
See the key features of our Customer Data Management capability.
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Integrate all internal data sources
All internal customer data is collected
Cleaned & Structured
The data is cleaned and structured with respect for user privacy (governing)
External data sources
Vital external data is added, such as demographics and weather predictions.
Plug & Play integrations
Our 120+ standard integrations will save you the time and cost of having customised integrations built for your company
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What can you do with a Customer Data Platform?
Customer Data Management
Data is automatically collected from different internal and external channels and brought together in one place. We clean the data and structure it, so that it’s ready for analysis.
Predictive 360º Profiles
Unified customer profiles that show you the personal details and preferences of each unique visitor. Including continuously optimized predictions using Artificial Intelligence.
Segmentation & Targeting
Create and target specific segments or groups. Define your segments and Datatrics keeps them automatically up to date. Use your segments throughout the whole customer journey.
Using one-to-one personalisation, you'll meet your customers and prospects when, where and how they want to be met. For example with product, content and email marketing recommendations.
Reporting & Optimisation
Reporting & Optimisation enables you to analyse and continuously improve performance. It enables you to fine-tune your efforts and reach further in your marketing than you’ve ever done before.
Customer Centricity is the basis of every successful business. To deliver stand-out customer experiences, you need clear, in-depth, and actionable customer insights. Datatrics Analytical empowers you to easily transform, visualize, and analyze your customer data from any digital point in the customer journey.