Capabilities

One-to-one Personalization

Turn insights and profiles into positive customer experiences

The crowning capability of the all-in-one Datatrics solution is that it automatically operationalizes the insights and profiles it generates. With the system’s precise and effective product, content, and email marketing recommendations, you’ll meet your customers and prospects when, where and how they want to be met. You can also add your own activation steps to connect with specific customers or groups.

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Key Features

Turn insights and profiles into positive customer experiences

Read about the key features of one-to-one personalization.

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Real-time

Actionable notifications and alerts about the real-time needs and wants of specific customers and segments

Recommendations

Activation and recommendations based on audience segment, marketing content and template

Template library

Use automated templates or create your own, selecting the most suitable formats & styles for specific channels and audiences

How it works

Discover our other capabilities

What can you do with a Customer Data Platform?

Customer Data Management

Data is automatically collected from different internal and external channels and brought together in one place. We clean the data and structure it, so that it’s ready for analysis.

Predictive 360º Profiles

Unified customer profiles that show you the personal details and preferences of each unique visitor. Including continuously optimized predictions using Artificial Intelligence.

Segmentation & Targeting

Create and target specific segments or groups. Define your segments and Datatrics keeps them automatically up to date. Use your segments throughout the whole customer journey.

One-to-one Personalization

Using one-to-one personalisation, you'll meet your customers and prospects when, where and how they want to be met. For example with product, content and email marketing recommendations.

Reporting & Optimisation

Reporting & Optimisation enables you to analyse and continuously improve performance. It enables you to fine-tune your efforts and reach further in your marketing than you’ve ever done before.

Datatrics Analytical

Customer Centricity is the basis of every successful business. To deliver stand-out customer experiences, you need clear, in-depth, and actionable customer insights. Datatrics Analytical empowers you to easily transform, visualize, and analyze your customer data from any digital point in the customer journey.

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Request a demo to try Datatrics. We would love to show you our platform in action! Feel free to share your unique challenges and we'll dive into it.

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One-to-one Personalization