Capabilities

Predictive 360º Profiles

Create predictive 360° customer profiles, identifying customer types and buying phases

With a rich assortment of cleaned and structured data in place, our algorithm sets to work to analyze the data. It studies both the characteristics and the behavior of your buyers and prospects, such as website visitors. This analysis yields automated, unified customer profiles that show you the personal details and preferences of individuals. It then generates profile-specific predictions based on customer type, buying phase, and other key factors. Using Artificial Intelligence to continuously optimize and refine these With these insights, we help you to know what each customer or segment wants, and how you can best serve them.

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Key Features

Create predictive 360° customer profiles, identifying customer types and buying phases

See the key features of Predictive 360° customer profiles.

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Unique customer profiles

Predictive 360° customer profiles: data-based, up-to-date and personalised

Predictive fields

Insight into a variety of key factors, such as customer type (for example, Economical, Impulsive or Single-minded), buying phase (Orientation, Comparison, Decision or Evaluation), or persuasion method (for example, Social Proof or Scarcity)

How it works

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What can you do with a Customer Data Platform?

Customer Data Management

Data is automatically collected from different internal and external channels and brought together in one place. We clean the data and structure it, so that it’s ready for analysis.

Predictive 360º Profiles

Unified customer profiles that show you the personal details and preferences of each unique visitor. Including continuously optimized predictions using Artificial Intelligence.

Segmentation & Targeting

Create and target specific segments or groups. Define your segments and Datatrics keeps them automatically up to date. Use your segments throughout the whole customer journey.

One-to-one Personalization

Using one-to-one personalisation, you'll meet your customers and prospects when, where and how they want to be met. For example with product, content and email marketing recommendations.

Reporting & Optimisation

Reporting & Optimisation enables you to analyse and continuously improve performance. It enables you to fine-tune your efforts and reach further in your marketing than you’ve ever done before.

Datatrics Analytical

Customer Centricity is the basis of every successful business. To deliver stand-out customer experiences, you need clear, in-depth, and actionable customer insights. Datatrics Analytical empowers you to easily transform, visualize, and analyze your customer data from any digital point in the customer journey.

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Predictive 360º Profiles