Reporting & Optimisation

The Reporting & Optimisation function enables you to analyse and continuously improve the performance of your Customer Data Platform (CDP). The user-friendly and intuitive, all-in-one Datatrics dashboard replaces a fragmented assortment of smaller digital tools, while its Reporting & Optimisation capability enables you to fine-tune your efforts and reach further in your marketing than you’ve ever done before.

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Key Features

Continuously improve performance

Read about the key features of Reporting & Optimisation.

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Detailed insights

Detailed insight into touchpoint-specific results per single customer journey


Potential improvements

Insight into necessary or potential improvements for single touchpoints



Suggestions for segment-specific content requirements


RFM Analysis

Red alerts for individual customers at risk of dropping off the grid

How it works

Related interesting blog articles

Read our blog articles about Reporting & Optimisation

Discover our other capabilities

What can you do with a Customer Data Platform?


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