Capabilities
Reporting & Optimisation
Graphs, insights, and results to support your business strategy
The Reporting & Optimisation function enables you to analyze and continuously improve the performance of your Customer Data Platform (CDP). The user-friendly and intuitive, all-in-one Datatrics dashboard replaces a fragmented assortment of smaller digital tools, while its Reporting & Optimisation capability enables you to fine-tune your efforts and reach further in your marketing than you’ve ever done before.

Key Features
Continuously improve performance
Read about the key features of Reporting & Optimisation.



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Detailed insights
Detailed insight into touchpoint-specific results per single customer journey
Potential improvements
Insight into necessary or potential improvements for single touchpoints
Suggestions
Suggestions for segment-specific content requirements
RFM Analysis
Red alerts for individual customers at risk of dropping off the grid
How it works
Related interesting blog articles
Read our blog articles about Reporting & Optimisation
Discover our other capabilities
What can you do with a Customer Data Platform?