Reporting & Optimisation
The Reporting & Optimisation function enables you to analyse and continuously improve the performance of your Customer Data Platform (CDP). The user-friendly and intuitive, all-in-one Datatrics dashboard replaces a fragmented assortment of smaller digital tools, while its Reporting & Optimisation capability enables you to fine-tune your efforts and reach further in your marketing than you’ve ever done before.
Continuously improve performance
Read about the key features of Reporting & Optimisation.
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Detailed insight into touchpoint-specific results per single customer journey
Insight into necessary or potential improvements for single touchpoints
Suggestions for segment-specific content requirements
Red alerts for individual customers at risk of dropping off the grid
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What can you do with a Customer Data Platform?
Data is automatically collected from different internal and external channels and brought together in one place. We clean the data and structure it, so that it’s ready for analysis.
Unified customer profiles that show you the personal details and preferences of each unique visitor. Including continuously optimized predictions using Artificial Intelligence.
Create and target specific segments or groups. Define your segments and Datatrics keeps them automatically up to date. Use your segments throughout the whole customer journey.
Using one-to-one personalisation, you'll meet your customers and prospects when, where and how they want to be met. For example with product, content and email marketing recommendations.