Capabilities

Segmentation & Targeting

Create customer segments to offer personalized experiences and reach more lookalikes

With our self-learning algorithm using your growing data flow to generate new and more accurate customer profiles, the next value adder is the creation of segments, or groups. You can rely on the algorithm to define segments for you and also manually create your own. Newcomers are automatically matched to a segment. The profiles are used to enlarge your reach by approaching lookalikes across different channels.

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Key Features

Create customer segments to offer personalised experiences and reach more lookalikes

Read about the key features of Segmentation & Targeting.

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Lookalike targeting

Generate more web traffic and enlarge your reach with advertisements targeting only ‘most likely’ lookalike audiences

Be relevant

Raise your conversion rate by giving customers highly personalised and timely offers and experiences

Across multiple channels

Connect meaningfully with clearly defined groups and individuals across multiple channels

Continuously up to date

Customers who no longer match a specific ruling are automatically re-profiled, so that your segmentation is continuously up to date

How it works

Discover our other capabilities

What can you do with a Customer Data Platform?

Customer Data Management

Data is automatically collected from different internal and external channels and brought together in one place. We clean the data and structure it, so that it’s ready for analysis.

Predictive 360º Profiles

Unified customer profiles that show you the personal details and preferences of each unique visitor. Including continuously optimized predictions using Artificial Intelligence.

Segmentation & Targeting

Create and target specific segments or groups. Define your segments and Datatrics keeps them automatically up to date. Use your segments throughout the whole customer journey.

One-to-one Personalization

Using one-to-one personalisation, you'll meet your customers and prospects when, where and how they want to be met. For example with product, content and email marketing recommendations.

Reporting & Optimisation

Reporting & Optimisation enables you to analyse and continuously improve performance. It enables you to fine-tune your efforts and reach further in your marketing than you’ve ever done before.

Datatrics Analytical

Customer Centricity is the basis of every successful business. To deliver stand-out customer experiences, you need clear, in-depth, and actionable customer insights. Datatrics Analytical empowers you to easily transform, visualize, and analyze your customer data from any digital point in the customer journey.

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Segmentation & Targeting