Segmentation & Targeting
Create customer segments to offer personalized experiences and reach more lookalikes
With our self-learning algorithm using your growing data flow to generate new and more accurate customer profiles, the next value adder is the creation of segments, or groups. You can rely on the algorithm to define segments for you and also manually create your own. Newcomers are automatically matched to a segment. The profiles are used to enlarge your reach by approaching lookalikes across different channels.
Create customer segments to offer personalised experiences and reach more lookalikes
Read about the key features of Segmentation & Targeting.
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Generate more web traffic and enlarge your reach with advertisements targeting only ‘most likely’ lookalike audiences
Raise your conversion rate by giving customers highly personalised and timely offers and experiences
Connect meaningfully with clearly defined groups and individuals across multiple channels
Customers who no longer match a specific ruling are automatically re-profiled, so that your segmentation is continuously up to date
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What can you do with a Customer Data Platform?
Data is automatically collected from different internal and external channels and brought together in one place. We clean the data and structure it, so that it’s ready for analysis.
Unified customer profiles that show you the personal details and preferences of each unique visitor. Including continuously optimized predictions using Artificial Intelligence.
Create and target specific segments or groups. Define your segments and Datatrics keeps them automatically up to date. Use your segments throughout the whole customer journey.
Using one-to-one personalisation, you'll meet your customers and prospects when, where and how they want to be met. For example with product, content and email marketing recommendations.
Reporting & Optimisation enables you to analyse and continuously improve performance. It enables you to fine-tune your efforts and reach further in your marketing than you’ve ever done before.
Customer Centricity is the basis of every successful business. To deliver stand-out customer experiences, you need clear, in-depth, and actionable customer insights. Datatrics Analytical empowers you to easily transform, visualize, and analyze your customer data from any digital point in the customer journey.