One of the key drivers of e-commerce is personalisation. With our Customer Data Platform (CDP), basing your marketing and KPIs on vaguely defined target groups and fictitious customer personae is a thing of the past. Whether e-commerce is your only activity or you are a brick-and-mortar business going digital, our self-learning algorithm will enable you to tap into the growing demand for personalisation across all your channels.
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What can you do with a Customer Data Platform?
Data is automatically collected from different internal and external channels and brought together in one place. We clean the data and structure it, so that it’s ready for analysis.
Unified customer profiles that show you the personal details and preferences of each unique visitor. Including continuously optimized predictions using Artificial Intelligence.
Create and target specific segments or groups. Define your segments and Datatrics keeps them automatically up to date. Use your segments throughout the whole customer journey.
Using one-to-one personalisation, you'll meet your customers and prospects when, where and how they want to be met. For example with product, content and email marketing recommendations.
Reporting & Optimisation enables you to analyse and continuously improve performance. It enables you to fine-tune your efforts and reach further in your marketing than you’ve ever done before.