Case study

Conversion rate up over 50% for online sports equipment retailer

Customer Data Management, Predictive 360º Profiles, Segmentation & Targeting, One-to-one Personalisation, Reporting & Optimisation
Create unique experiences on your website
Increase conversions sells fitness and sports equipment to help customers achieve their personal fitness goals is an online fitness and home sports equipment retailer based in the Netherlands. The company offers customers equipment for a wide range of needs, from cardio and strength solutions to table tennis tables. All of these products are available across a wide price range. Betersport represents major fitness brands as well selling its own brands. In addition to its e-commerce services, Betersport offers customers tailored guidance about reaching their own training goals after purchase, including blog articles. This is all part of the company’s mission to ‘help everyone achieve their training goals’. In this article, we explore how Datatrics worked with Betersport to improve its website performance, achieving more than a 50% conversion rate increase.

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